Big Moments · São Paulo and Orlando

We create moments that
become history.

An event production company with offices in São Paulo and Orlando. A packed stadium or a concert hall, we handle every detail with the same care, from the first budget to the last stage light.

A packed Neo Química Arena on New Year’s Eve
Our last New Year’s Eve December 31, 2025

Three stadiums in two countries on the same New Year’s Eve.

See how it went

Whatever you do, work at it with all your heart, as working for the Lord.

Colossians 3:23
Vira Brasil 2026

One New Year’s Eve in three stadiums

December 31, 2025. In São Paulo, 50,000 people waited for midnight at Neo Química Arena. Belo Horizonte packed Arena MRV. In Orlando, Addition Financial Arena opened its doors to Brazilians living in the United States.

SBT carried the countdown live to 15 million homes.

It was the first time we rang in the new year in three stadiums on the same night.

1,100

crew members on the same night, across all three stadiums

15 million

homes watching live on SBT

What the press said

See the full case
Events

Some of the stages we built

Where we have worked

More than 20 cities on three continents

We are based in São Paulo and Orlando. When the event is somewhere else, our team travels with it and works with local partners we already know.

Map of the cities where Big Moments has produced events

Brazil12

  • São Paulo
  • Belo Horizonte
  • Rio de Janeiro
  • Brasília
  • Salvador
  • Recife
  • Manaus
  • Cuiabá
  • Porto Alegre
  • Santos
  • Betim
  • Barueri

United States3

  • Orlando
  • Miami
  • Boston

Europe6

  • Lisbon
  • Guimarães
  • London
  • Paris
  • Madrid
  • Dublin
Seven years on the road

More than 1 million people at our events since 2019

20+

years making events

7

New Year’s Eves in a row in Orlando

2

New Year’s Eves broadcast nationally on SBT

3

continents: South America, North America and Europe

Films

Watch how it went

Our filmVira Brasil 2025 at Allianz Parque
SBT BrasilNew Year’s 2026 in São Paulo
SBTMidnight at Allianz Parque
FernandinhoLive at Vira Brasil 2025
Tiffany HudsonLive at Vira Brasil 2025
SBTThe New Year’s Eve promo
YouTube series · Behind the Event

The people who make it tell how

Conversations recorded during a stadium load-in with the people behind Big Moments production, operations, communications and culture.

The secret is the teamThiago de Paula · Production
An event starts months beforeThiago de Paula · Production
70% of an event is pre-productionThairane Martins · Operations
You never see the problemThairane Martins · Operations
I’m not the owner of the eventThiago de Paula · Production
Pass calm on to the teamThairane Martins · Operations
An agency just for eventsVitor Aguiar · Communications
Three quotes for every lineThairane Martins · Operations
A supplier is a personThairane Martins · Operations
Event marketing is not church marketingVitor Aguiar · Communications
No communication, no eventVitor Aguiar · Communications
Why artists choose to be hereThiago de Paula · Production
Every request in one placeVitor Aguiar · Communications
On New Year’s Eve, the family comes alongThiago de Paula · Production
An event is an event anywhere in the worldThiago de Paula · Production
What keeps an event from opening its doors?Thairane Martins · Operations
Have a plan BThiago de Paula · Production
From the project to the financesThairane Martins · Operations
Load-in is never left to the last minuteThairane Martins · Operations
Midnight doesn’t waitThiago de Paula · Production
We take care of everyone. Everyone.Thiago de Paula · Production
Let’s talk

Tell us what you’re planning

A concert, a conference, a tour or your city’s New Year’s Eve. Your message goes straight to our production team, and you will hear back within 24 hours.

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