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Inside Arena MRV
Arena MRV hosted Vira Brasil's Belo Horizonte edition on New Year's Eve 2026 — the first time the festival ran simultaneously across multiple stadium venues in Brazil.
The Atlético-MG home arena was transformed into a stage for one of Brazil's largest Christian gatherings, with live broadcast on SBT and an audience that filled the 45,000-capacity venue.
Big Moments delivered full operations on-site: staging, technical production, hospitality, and broadcast direction — coordinating crew flow with the simultaneous São Paulo and Orlando productions.
We assess, propose, and — if it's the right match — produce. End-to-end, in-house, on three continents.
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